MIBESAPPARELS AND ACCESORIES
BRANDING / INTERACTIVE / EDITORIAL / PACKAGING
Brand redesign. Mi Bes SRL is a forty years old Argentine company dedicated to produce and sell a wide range of apparels and accessories for babies from 0 to 2 years old.
The website is one of the main communication channels. It was developed with two fundamental premises: brand presence and a complete products' online catalog.
As well as the catalog and the website, newsletters are an important communication channel for new products. We develop several emails in order to have a fluid contact with users and keep them up to date.
Mibes develops a wide variety of products, so we have designed different packagings: from boxes, hangtags, stickers to labels, in order to provide and effective communication throughout the end user experience.
The brand in its beginnings already included the little chicken as a character. Respecting the brand's history, the first approach was to redesign the character's style, giving it a new look, and then we enriched the system by generating a family of characters and elements that provide rhythm, variety and power to the brand.